In a world where human influence is leaving a growing footprint on our planet, isn’t it time we looked for a more eco-friendly solution?
Shouldn’t we be looking for an option that is carbon-neutral, sustainable, energy-efficient and has a lower carbon footprint than the alternatives? Isn’t the goal to find a renewable alternative to fossil fuel-derived products like plastic, and materials which are fully biodegradable and leave behind no toxic residue? Isn’t it our responsibility to choose something that is well-regulated and has a positive social, economic and environmental legacy, while ensuring what we choose will last, is versatile and is a cost effective option?
Wood ticks all these boxes and many more. So isn’t it time we stopped asking “why should we choose wood?” and ask, “why aren’t we?”
Greenpeace co-founder Dr Patrick Moore put it best when he said:
“We should be growing more trees and using more wood. If landowners had no market for wood they would clear the forests away and grow something else they could make money from instead. When you go into a lumber yard, you are given the impression that by buying wood you are causing a forest to be lost, when in fact what you are doing is sending a signal into the market to plant more trees.”
So, why in the 21st century are we doing exactly the opposite?
The move from paper to digital at first glance appears to make total sense. Emails, e-billing, e-books, e-banking and e-statements allow us to live increasingly
For some people and companies, the ‘e-’may stand for ‘electronic’ and ‘efficient’ and – quite incorrectly – ‘environmentally friendly’ too. Everyday we see, ‘think before you print’ email footers that appear to promote electronic communication as being greener than printing and paper. But is this true?